How to Use Facebook Ads to Build Your Email List Quickly
While you do, without a doubt, want to have as many likes and followers on Facebook as you can, it’s perhaps even more important to have a strong email list. This is especially true with Facebook’s continually declining organic reach. Your email list is an opportunity for more direct communication with your clients.
Facebook Ads offers a variety of reliable methods to build your email list quickly, varying from connecting with users who are already familiar with you and those who have never heard of your business. We discuss some of the most effective ones here so that you can take advantage of them all.
1. Call to Action Buttons
You always need a strong call to action that tells users exactly what action you want them to take on your ad. On several types of ad campaigns, Facebook will automatically suggest that users like the Page. This is great when you’re looking for new followers, but being able to add a CTA button that stands out and reminds users to sign up for your email list is much more effective.
Many CTA buttons designed to build your email list will send users to a specific squeeze page, the central focus of which will be an opt-in form where users are encouraged to submit their contact information.
CTA buttons attached to Facebook Ads have proven in the past to increase click-through rates, and the more people you have clicking to your landing page, the more you’ll get who leave their email address to contribute to your email list.
Using CTA options like “Sign Up” or “Learn More” are good choices for CTA buttons when you’re building your email list through Facebook Ads. The “download” option is also a strong choice when using content to increase opt-ins.
2. Lead Gen Ads
Facebook’s new lead generation ads are here (and if you don’t have them yet, you’ll have them soon). Accessible through Power Editor only (at least for now), they’re advertised as the ads that make filling out forms as simple as “Tap, Tap, Done.”
Created for mobile users and to combat the relatively low mobile conversion rates, Facebook’s lead ads will make it easier than ever for users to subscribe to your email list by automatically opening and filling out your opt-in form based on the information they already have about the user, such as name, email, and phone number. The opt-in form pops up in Facebook so users are never even taken off-site to a landing page (bonus: this prevent you from needing to create this particular landing page).
These forms are completely customizable, and you can add in whatever fields you want, as well as whatever terms of service you choose.
Delivering lead gen ads to users with a variety of targeting options can be effective, both in remarketing and to new users. Because these ads make it easier than ever for users to sign up, we can expect these ads to have high conversion rates when it comes to sign-ups and op-ins. If you want a quick way to build your email list, lead ads may be the quickest way to do it to date.
3. Remarketing with Content
Content marketing is a great way to build a strong base of subscribers that are familiar with you and trust you; using content marketing in combination with Facebook Ads remarketing can help you secure even more subscribers that you can add to your email list.
One strategy we frequently use is to build remarketing campaigns off our content marketing. We’ll write an incredibly in-depth blog post about a particular subject; this can be either a niche-topic or something the majority of your audience would connect with.
After you’ve promoted the post through Facebook Ads and organically on your Page, run a remarketing campaign using custom audiences from a website, targeting users who visited that particular blog post. Offer a free guide, ebook, or resource that covers the same topic but goes even more in-depth in exchange for an email or subscription sign-up.
It’s common to see Facebook Ads and other squeeze pages offering free content to acquire new users or leads; our strategy takes this a step further, increasing the likelihood of opt-ins by creating content that will most likely appeal to the users you’re targeting. This is a highly effective way to increase your email list, especially when users know they’re getting something free in return.
4. Lookalike Audiences
Lookalike audiences is an incredible and genius tool given to us by Facebook; being able to target users that most closely resemble a particular audience. Using lookalike audiences based on your current audiences can help you find users that are most likely to be interested in you, your brand, and your product.
Many businesses upload and use custom audiences; some will use their entire current email list as a custom audience, and while this is effective, you can break down your main audience into smaller niches. If you sell gym equipment, for example, there will be different niches; runners need different equipment than weight lifters and yogis. Being able to break down an audience into these niches, uploading them as their own custom audiences, and running lookalike audiences with highly targeted messages is an effective way to build your email list quickly.
Finding niches that work within your current audience and finding new users you aren’t currently connected with and delivering these highly targeted messages will be more powerful—and likely see more conversions and sign-ups—than those that deliver generic messages to one mass audience.
Your email list is an essential tool businesses of all sizes need to have. Just like your business, you want it to continue to grow over time. Facebook Ads is an effective way to reach new or current members of your target audience and build your email list so that it can help your business expand its client base and profit. These 4 strategies can help you build your email list quickly through Facebook Ads.
Have you used Facebook Ads to build your email list quickly? What strategies did you use, and how did they work for you? Share your experience and knowledge in the comments below!
Founder of CrushCampaigns
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